Color is a fundamental element of brand identity. The right color palette can evoke emotions, convey messages, and make your brand instantly recognizable. But how do you choose the perfect combination? This guide will walk you through the essentials of color theory and introduce you to powerful tools that can help. We’ll explore concepts like complementary, analogous, and triadic color schemes. Furthermore, we’ll review modern tools, like online color palette generators, that can extract beautiful palettes from an image or help you build one from scratch. Whether you’re designing a logo, a website, or marketing materials, mastering your color palette is the first step toward building a memorable brand.