QR codes have made a major comeback, evolving from a niche technology into a powerful marketing tool. They create a seamless bridge between your physical and digital worlds, offering customers instant access to information with a simple scan. From restaurant menus and event tickets to product packaging and business cards, the applications are endless. This article explores innovative ways to use QR codes to enhance your marketing strategy. We’ll discuss dynamic vs. static codes, tracking capabilities, and best practices for design. We will also introduce you to modern QR code generators that allow you to customize your codes and track their performance, providing valuable insights into customer engagement.